I have been reading some books recently about advertising and planning concepts and ideas. and they suggested mood boards things or words that represent what you think the product should say. I have decided to use wikipedia to find descriptive words that will form a kind of mood board for my image ideas. All the words I have highlighted are quite powerful punchy words like MAXIMUM, PROPULSIVE, MUSCLE I plan to have bright, colourful images to match the way I perceive agility. and I also think these types of images will be eye-catching and create stronger advertising images.