Professionally Set Photographic Project 3

Competition D&AD New Blood.

Client i-D magazine.

The Brief.

Do the subcultures that i-D was built upon still exist? What defines a subculture in the digital age? Do subcultures still need to exist primarily in the physical world? How does the speed, accessibility, and global reach of today’s media influence subcultures? Niche movements can go viral or be coopted by the mainstream. What does this mean for the original group?

Capture the essence and energy of a subculture in a series of three images.


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