The Idea, and the new spin.

I can’t go any further with the research for this project without discussing similar advertisements that have been made previously. I am not interested in creating a project that copies what these projects have already done but want to put my own spin on things.

This advert was for Whiskas cat food and the line in the advert is big cat little cat. and depicts a leopard running through a suburban garden and then changing into a normal cat once it enters the persons house. This advertising campaign also includes a set of images by photographer George logan. whiskas_giraffe_observing whiskas_leopard_play whiskas_lion Whiskas-2


Creative agency
Creative team
Agency planner
Media agency
Production company
Director of photography
Production co. producers
Post-production company
Music production

My Idea is looking at that same concept but changing the meaning slightly and could also be used in many other seniors. I am also creating this image with the AOP awards in mind one of the briefs is about charity and I can think of many ways in which these images could be used to represent the wild animals in all of are pets.


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