My Chosen Subject Is…

I have chosen to shoot for the Tim Flach animal conservation brief. I feel this brief suits my work better and I think the judges would be less likely to select an animal image from another brief when this one is animal based.

I am looking at this brief from an adverting viewpoint and want to create an image that will grab viewers attention and also have a clear and obvious message.

I plan to work with colour. This is a campaign for social media and should be developed to fit this setting. With the attention span of online viewers estimated to be less than 8 seconds getting your message across quickly is more important than ever. I plan to create an image that not only captures the venires attention but gives its message fast and bluntly this should maximise the success of the campaign.


What to choose?

There are Four Briefs for the AOP Awards this year.

– Social Media – Animal Conservation

– Product Shots : Sense

– Brand Image : Charity

– Sunday Supplement Cover

There are two of these that stand out to me the first is

Social Media – Animal Conservation

Tim Flach

The purpose of the image:

Create a cover photo/background image for the social media platform of an organisation involved in animal conservation or rescue. The image should be of an animal, it can be wild or domestic, but must be something that expresses the mission statement of the organisation.

Subject matter: Animals

The destination: Website/online use only

Colour: The image can be colour or black and white.

Budget restriction: None!

This seems the obvious choice considering my chosen subject. Animal conservation is a subject I feel very strongly about and want to pursue in future work. The other project that I am interested in pursuing is the Charity brief.

Brand Image : Charity

George Logan

The task: Create a single image to highlight and promote a cause or charity that is important to you.

The cause can be anything you like, from homelessness to animal cruelty to cancer charities to fighting knife crime to environmental issues.

Ideally it should be something you are passionate about and I’d like to see that come through strongly in the image.

Image requirements: The image would theoretically be used for press, poster and online.

Format: Can be landscape or portrait.

Colour: The image can be colour or black & white.

Copy: You may accompany your image with a copyline if you feel it helps.

Tips: People are bombarded with charity advertising, so the task of creating stand out imagery is more difficult than ever. Your image needs to be powerful, heartfelt and thought-provoking. It can be literal or conceptual. You can also use visual metaphors to illustrate your idea.

As a Photographer, this is arguably the best and most inspiring type of brief I receive. I generally get involved at the concept stage, which allows me to explore my imagination. It’s also one of the most challenging as you are attempting to drive behavioural change.

BIPP Student Awards

Douglas McCaffrey Catalog Image.1The image above is my final selection for entry into the Scottish BIPP Student Awards. I will be  entering this image in to the Fashion/Advertising category. This image I think best falls into the advertising category because of its comical and conceptual look. I aim to work in the advertising industry and I feel this image strongly represents my intended style and subject. The image I submit will be seen as a representation of all my work and I think that this image encapsulates all the aspects of my work that I thinks important. It’s humorous, conceptual, shows a narrative and a story and is in keeping with my particular style and subject.

The image has a strong concept and the interaction between the two subjects is key to this images success. The interaction between the two subjects adds an element of humour to this photo that doesn’t feature in many of my other images especially those with just a single subject and this is the reason I selected this image to submit I think as an advertising image there should be a strong and obvious concept and I believe this image is one of the best examples of this in my current portfolio.

The image is a composite as photographing the animals together would have been impossible as they would never interact in such a way this interaction makes it obvious that it is a comp but the white background and minimalist approach keeps the realism that I aim for in all my images. The image shows character and emotion in both subjects and having these characteristics in the image helps to separate it from a portrait to a character creation aimed at an advertising market. I feel that this is my strongest image I have shot this year and hope the judges feel the same way.

Other images.

These images came close but I don’t feel they portray my ideas and concepts as clearly as the final image.

Douglas McCaffrey BIPP AWARDS .2015.07.1

This first image also has a edge of humour and it was in the final two. I just felt that the interaction between these two subjects wasn’t as strong or as obviously funny as the other image. This image was also a composite but I think the composition of this image is weaker and the cats don’t seem to portray emotion as well as the other image. I have made alterations the the larger cats facial features and given it a scowl which I think works perfectly for an advertising brief. The final difference was in the actual subject matter cats are much more common and I thought that including an owl would help the image to stand out against any competition.

Douglas McCaffrey BIPP AWARDS .2015.03 This image has been the one that most people comment on. It has had no post process manipulation apart from some dodging and burning I think this purity makes me feel about it differently about it and I have grown quite attached to it. This however is not important in the competition because the judges have none of this information in front of them and are just judging the images. I think that this attachment to certain images can make photographers bad editors of their own work. Discussing these images with my peers and lecturers helps to put a impartial perspective on things and to critically evaluate each image on its merits and weaknesses.

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This image is from the same series as my final image and has many of the same attributes as the other. The expressions on these animals faces I think are even better and the eye lines line up perfectly. There is just a few technical issues when shooting the fox I was at a slightly different angle and the feet don’t line up the same making this image slightly jarring on the eyes. The shadows also don’t quite match up the same as the did in the owl pictures as the fox was much higher off the ground and the light wasn’t harsh enough to cast a shadow. The last fault with this image was not a technical one it was simply the size difference between the animals isn’t anywhere near the owl and mouse and I think this small part makes all the difference.

The setup.

I want to build a set of a living room and transform it into a jungle complete with leaves jungle like light and mist. I will replicate the surroundings of an indian jungle as best as possible. This will involve bustling a living room set acquiring furniture. I am going to make a list of things I will need.

Couch – dark

Rug – dark green.

dark wooden flooring


humidifier – for the mist.

black background

three lights minimum.

jungle leaves.

2 cats as models both really inquisitive and not cautious. – young animals might be good.

animal wrangler.

two lighting assistants

tethering cable





camera, long lens 70-200mm

Body shape.

This project along with many of my others works is heavily reliable on the posture and pose go the animals involved. The first image is from a shoot I did earlier this year and I find the pose of this animal almost exactly the same as the wild counterpart. I feel that this pose is crucial to the mood and the overall feeling of these images. I have also been thinking about using other aninmals to play roles in this series. Dogs are my first thought as they are an animal that we have domesticated most and they are easy to control and plentiful. I will be reverting these animals back to their wild ancestors.

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The Idea, and the new spin.

I can’t go any further with the research for this project without discussing similar advertisements that have been made previously. I am not interested in creating a project that copies what these projects have already done but want to put my own spin on things.

This advert was for Whiskas cat food and the line in the advert is big cat little cat. and depicts a leopard running through a suburban garden and then changing into a normal cat once it enters the persons house. This advertising campaign also includes a set of images by photographer George logan. whiskas_giraffe_observing whiskas_leopard_play whiskas_lion Whiskas-2


Creative agency
Creative team
Agency planner
Media agency
Production company
Director of photography
Production co. producers
Post-production company
Music production

My Idea is looking at that same concept but changing the meaning slightly and could also be used in many other seniors. I am also creating this image with the AOP awards in mind one of the briefs is about charity and I can think of many ways in which these images could be used to represent the wild animals in all of are pets.

the wild animals of the home.

I want to make a project that looks at the wild ancestry of our pets.

I have decided to to use a Bengal cat as my first subject for this project.

The Bengal is a hybrid breed of domestic cat. Bengals result from crossing a domestic feline with an Asian leopard cat(ALC), Prionailurus bengalensis bengalensis.

The name “Bengal cat” was derived from the taxonomic name of the Asian leopard cat (P. b. bengalensis). They have a “wild” appearance with large spots, rosettes, and a light/white belly, and a body structure reminiscent of the ALC,[1] but once separated by at least four generations from the original crossing possess a gentle domestic cat temperament.[1]


The leopard cat (Prionailurus bengalensis) is a small wild cat of South and East Asia. Since 2002 it has been listed as Least Concern by IUCN as it is widely distributed but threatened by habitat loss and hunting in parts of its range. There are twelve leopard cat subspecies, which differ widely in appearance.[2]

The leopard cat’s name is derived from the leopard-like spots prevalent in all subspecies, but its relation to the leopard is distant.53b2a39706fd6